We chose the name "TripleClicks" based on a several reasons:
Three is founder Gery Carson's favorite number.
Online shopping involves clicking (at least today it does).
Clicks.com and DoubleClicks.com were already taken.
We liked how the name rolls off the tongue.
The name does not restrict us to a specific service or product area. It gives us maximum flexibility, allowing us to offer a wide range of programs, applications, products, services, opportunities, and more under its banner.